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7 Home Staging Statistics That All Sellers Need To Know

Why is home staging so effective? Because home staging takes the wants and needs of buyers – esthetically, emotionally, and otherwise – and gives them a glimpse into their dreams.

Home Staging has picked up steam as one of the more effective marking strategies within the real estate industry. When the housing market crashed and housing inventory was abundant, home staging became a valuable asset for homeowners and real estate agents looking to make their listings stand out in the crowd.

The housing market is still competitive today, and homeowners are still looking for ways to outshine the competition. Home staging brings an enormous return on investment, with quicker home sales and higher sale prices from interested buyers.

Just like a manufacturer packages a product to catch your attention as a customer, the same is true with home staging; effective home staging taps into a buyer’s psychology and makes the product (your listing!) more appealing.

Buyers are making one of the biggest purchases of their lifetime; the home needs to look its best and capture the interest of its future owners.

But there’s one problem. Staging is expensive.

Homeowners and agents alike are often hesitant about shelling out a hefty chunk of change in the hopes that their investment will pay off. Not only that, but the health risks of COVID19 have discouraged people from staging their homes as well.

That’s why more and more realtors are turning to virtual home staging as a “best of both worlds” solution – easy on the purse, and safer than physical staging. As virtual home stagers, we virtually add all of those special touches to your listing photos to make it warm and inviting.

If you’re skeptical about home staging and wondering whether it’s worth the investment and if it really has the power to sell your home faster and for more money, take a peek at these seven surprising home staging statistics based on surveys conducted by real estate companies:

Staged homes tend to sell for 6% or more above asking price.

23% of buyers say home staging makes it easier for them to overlook any faults that the property may have.

83% of buyers say home staging made it easier for them to visualize a property as their future home.

49% of buyers surveyed say that staging affected their decision to purchase.

47% percent of buyers find a staged living room most important, 42% find a staged master bedroom most important, and 35% find a staged kitchen most important.

Un-staged homes sit on the market twice as long as staged homes. (And according to The National Association of Realtors, the longer a home stays on the market the more the asking price drops.)

According to realtors who represent buyers, buyers are willing to pay more for a staged home than for an un-staged home.

The proof is in the numbers.


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© 2020 by Virtual Staging For Realtors, LLC